Level Two
Contemporary Issues in Business
The aim of this unit is to explore systematically a range of issues linked to, and arising out, of the Contemporary Business Analysis unit at Level One that emphasise that the increasingly international business environment with a set of ever-changing complex challenges. Given the contemporary nature of the unit topics will change but issues will be underpinned by appropriate theory so that students are able to explain and analyse these using appropriate conceptual tools.
For operational efficiency, the unit is split into two elements. The first focuses on the international business environment and the second focuses on domestic contemporary issues. This division reflects the needs of awards other than Business Studies.
Operations Management
This module is designed to respond to the core expectation that students be introduced to the issues surrounding the management of resources and operations.
The module sets these issues in the context of:
Understanding organisations as ‘systems’ seeking to remain viable within their environments.
The notion of ‘operations management’ as the act of aligning processes and systems to deliver an organisation’s overall strategy and its marketing objectives, in both the service and the manufacturing environments.
Modern European Language
Students continue on their chosen language route.
Marketing in Practice
This module considers the key influences on marketing, helping students to understand the issues involved in making marketing mix decisions, the relevance of competition to marketing decisions, the implementation of marketing in the organisation and selected applications of marketing.
It is both theoretical and applied in nature, requiring students to use relevant concepts, models and frameworks both in the analysis of case material and when developing their own product concept. The module is broad-based covering many marketing topics and providing for the steady progression of students from certificate level through to the more demanding and strategic subject material of higher level marketing.
Organisations rarely exist in a non-competitive vacuum therefore a key theme of the unit is the understanding and relevance of the concept of competitive advantage. This theme is developed throughout the unit by highlighting how marketing decisions at an operational level have a crucial part to play in delivering a unique and sustainable position for a company versus its competition. A second theme is the European flavour of the program which is developed throughout.
Management Finance
The unit includes study in financial analysis, cashflow planning, budgets and variance analysis, finance, and contemporary performance management. At the conclusion of the unit, students should have a solid understanding of the key elements of financial accounting, management accounting and finance that inform and affect the manager, whatever his or her specialist discipline may be. Furthermore, those students who are to progress to study finance at level 3 should have a platform in respect of principles, models and issues that underpin the advanced aspects of the subject area.
One Semester Study Placement or a One Year Study or Work Placement on the European Mainland
The exchange programme is a compulsory requirement for the award of the BA (Hons) European Business. On the three year version of the programme, students study in one of the School’s European partner institutions in the second semester of level 2.
During the semester abroad, students share classes with local students and will study in their target language. Students benefit from having the opportunity to examine the nature of business in their respective countries and to ‘socialise’ in another culture.
Students opting to complete their degree in four years may study for 12 months in a partner institution. This can provide students with the opportunity to gain a double degree award. Because students will acquire the necessary 360 CATS points through study in Lincoln, on the 4 year version it is also possible to complete the degree by undertaking a work placement in another European country.