Posts Tagged ‘fundamental approaches’

MBA in International Marketing at European University Athens Campus

Saturday, January 31st, 2009

The International Marketing major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings and explores the latest developments in business from an international point of view. The study of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management, and sales management.

TERM I

MCO101-Management Skills (3)
MCO102-Organizational Behaviour (3)
MCO103-Managerial Accounting (3)
MCO104-Marketing (3)
MCO105-Quantitative Business Methods (3)
MCO106-Negotiation (1)
MCO107-Business Law (1)

TERM II

MCO201-Finance (3)
MCO202-Human Resources Management (3)
MCO203-Global Economics (3)
MCO204-Strategic Management (3)
MCO205-Management Information Systems (3)
MCO206-Communication Skills (1)
MCO207-Job Career Planning (1)

TERM III

MIK301-International Marketing (3)
MIK302-Relationship Marketing (3)
MIK303-Marketing Research (3)
MIK304-E-Marketing (3)
MIK305-Advertising & Media (3)
Research Report (3)