Posts Tagged ‘marketing management’

BBA in International Business at Schiller International University

Monday, February 2nd, 2009

With the rapid globalization of business, companies must expand operations internationally to remain competitive. The success and survival of modern companies are dependent upon highly skilled executives competent in the implementation of management and organizational strategies to answer the complexities of business at the international level. The Bachelor of Business Administration in International Business degree program provides the essential skills, practices and specialization for students seeking well-defined careers as international business executives.

In addition to high-quality academics, Schiller offers its students the freedom to transfer to any of its campuses worldwide without penalty. This unique opportunity allows Schiller’s international business students to interact with people from around the world and experience first-hand how different cultures affect global business.

The degree program is offered in six concentrations: Banking, Financial Management, Management, Marketing, Management of Information Technology, and Sustainable Business and Development. Students are encouraged to select a concentration at the end of the first year, though the decision may be delayed until the end of the second year. Students who wait until the end of the second year may experience difficulty in satisfying certain departmental requirements. This makes it mandatory for each student to see his/her academic advisor at least once per semester. Students will be required to complete 21 credits in their chosen concentration. A course cannot fulfill a requirement for both International Business and a concentration unless it is specifically required for both. BBA in International Business degree candidates may complete the course requirements for an additional area of concentration in one of the academic fields listed below.

Required Core Courses (3 credits each):

GEB 1350 Introduction to International Business

ACG 2001 Accounting I

ACG 2011 Accounting II

MAR 2011 Principles of Marketing

BA 261 Principles of Business Law

BA 341 Business Finance I

BA 370 Business Communication

BA 374 Statistics

BA 384* Behavioral Aspects

BA 439 International Business Policy or

BA 440 Case Studies in Corporate Strategy

Three of the following International Business courses:

BA 322 International Marketing

BA 338 Import-Export Operations

BA 362 Comparative Corporation Law

BA 363 Law and Finance in Relation to International Trade

BA 402 Comparative Industrial Relations

BA 421*** Commercial German/Spanish

BA 433 European Banking and Finance

BA 437 Multinational Enterprise

IT 100** Business Applications Software

Business electives (12 credits including two upper-level courses)

ECO 2023c Principles of Microeconomics

ECO 2013c Principles of Macroeconomics

*or PSY 1021 General Psychology

**or other IT course

***only one of these

General Education (3 credits each):

2 Economics Electives (Upper-level courses)

MA 172 Applied Mathematics

Math or Physical Science Elective

2 Social Science Electives

EN 111 English Composition: Expository Writing

EN 112 English Composition: Persuasive Writing

HI 225 European History to 1815 and

HI 226 European History: Napoleonic Period to the Present or

AMH 2010 American History: Origins to Reconstruction and

AMH 2020 American History: Reconstruction to the Present

2 General Education Electives (including Foreign Language)

Free Electives (28 credits, may include Concentration)

Total Credits Required: 124

Minor in International Business at Bernard M. Baruch College

Saturday, January 31st, 2009

International Business ††
MKT 3400 International Business Principles 3 credits
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites:
ECO 3250 International Economics and Finance 3 credits
MGT 4880 Management of Multinational Corporations 3 credits
MKT 4410 International Trade Operations 3 credits
MKT 4420 International Marketing Research and Management 3 credits
MKT 4460 International Logistics 3 credits
LAW 3111 Law and International Business 3 credits

††Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.

BA Hons International Marketing at European School of Economics United Kingdom

Saturday, January 31st, 2009

International Marketing Degree - Undergraduate Programmes (BA Hons)

The International Marketing degree combines the structure and framework of a British degree with the attention to issues such as the development of leadership and entrepreneurial traits, the promotion of values and standards.
The international Marketing course at ESE is not meant solely to form specialist knowledge in the area of Marketing but to give students a broad international perspective which is acquired through the study of languages, the period spent abroad during third year, the commercial experience gained from internships on the domestic as well as international markets.

This is a specialist degree for those who know their career path and have the ambition to be the best in their field. The specific study is carried out within an International framework so that the programme in its specialised area is consistent with the general aim of the ESE education: to prepare the leaders and the entrepreneurs of tomorrow.

It is generally accepted that specialised knowledge becomes obsolete at a very fast pace. To keep it supported and updated we need to rely on the individual’s personal qualities, flexibility, internationality, which will never become obsolete if the individual is trained to improve himself/herself, be ready to change and develop, be open to challenge and rapid evolution.

The degree in International Marketing will produce exceptional graduates for international marketing careers, who can move with confidence and competence in the international marketplace thanks to the knowledge they have acquired.
It also wants to help students become complete individuals, gifted with intellectual knowledge, practical skills and moral qualities that will sustain their development as marketing management professionals.

BA Hons in International Marketing Degree at European University of Lefke Cyprus

Saturday, January 31st, 2009

The International Marketing degree combines the structure and framework of a British degree with the attention to issues such as the development of leadership and entrepreneurial traits, the promotion of values and standards.
The international Marketing course at ESE is not meant solely to form specialist knowledge in the area of Marketing but to give students a broad international perspective which is acquired through the study of languages, the period spent abroad during third year, the commercial experience gained from internships on the domestic as well as international markets.

This is a specialist degree for those who know their career path and have the ambition to be the best in their field. The specific study is carried out within an International framework so that the programme in its specialised area is consistent with the general aim of the ESE education: to prepare the leaders and the entrepreneurs of tomorrow.

It is generally accepted that specialised knowledge becomes obsolete at a very fast pace. To keep it supported and updated we need to rely on the individual’s personal qualities, flexibility, internationality, which will never become obsolete if the individual is trained to improve himself/herself, be ready to change and develop, be open to challenge and rapid evolution.

The degree in International Marketing will produce exceptional graduates for international marketing careers, who can move with confidence and competence in the international marketplace thanks to the knowledge they have acquired.
It also wants to help students become complete individuals, gifted with intellectual knowledge, practical skills and moral qualities that will sustain their development as marketing management professionals.

Major in International Affairs and Commerce at University Of The Pacific

Saturday, January 31st, 2009

The International Affairs and Commerce major is designed for students with a particular interest in economics, or an intention of working in international business. In addition to the CORE requirements and General Education Requirements, students take further coursework in economics, as well as a two-course business sequence. The major prepares students for careers in business and economics, as well as for graduate school.

Major Requirements

ECON 055 Introductory Macroeconomics
ECON 121 International Trade
ECON 123 International Finance
BUSI 031 Principles of Financial Accounting

One course from the following:
MATH 037 Introduction to Statistics and Probability
MATH 051 Calculus I
ECON 190 Econometrics

One of the following two-course sequences:
a) BUSI 053 The Legal and Ethical Environment of Business
BUSI 177 International Trade Law OR
BUSI 178 International Commercial Law

b) BUSI 105 Financial Management
BUSI 163 International Financial Management

c) BUSI 107 Marketing Management
BUSI 165 International Marketing

d) BUSI 109 Management and Organizational Behavior
BUSI 169 Comparative Management

Program structure of International Business Degree at University Of The Sunshine Coast

Saturday, January 31st, 2009

Students must complete a total of any eight courses:
Session 3, 2007 late October – early February

BUS704 Corporate Finance
MGT702 Managing People
MGT703 Strategic Management *
MGT704 Global Business Management
Session 1, 2008 late February – early June

ACC701 Accounting for Managers

BUS703 Research Methods for Managers
BUS705 Innovation and Entrepreneurship *
MKG701 Marketing Management
Session 2, 2008 late June – early October

BUS702 Economics for Managers
BUS706 International Business Law and Ethics
INF701 Information Systems for Managers
MGT701 Managing Organisations
Session 3, 2008 late October – early February

BUS704 Corporate Finance

MGT702 Managing People
MGT703 Strategic Management *
MGT704 Global Business Management
* BUS705 Innovation and Entrepreneurship and MGT703 Strategic Management are integrative courses which draw on a wide range of theories and practices covered in other courses in the program. Where possible, BUS705 and MGT703 should be undertaken towards the end of the MInt Bus program.

Career opportunities of Asian Business at University Of Western Australia

Saturday, January 31st, 2009

As a graduate of the Business School you will find a variety of career paths - stockbroker, investment analyst, personnel officer, economic analyst, or economist. Depending on the choice of your second major (most students choose to complete two majors) you could expect to work in a wide range of financial positions. Marketing, management, information management, trade and government representation are other types of positions that former graduates presently occupy. The Asian Business major offers a wide range of career options and is an excellent choice for those who know the area in which they want to work, but may have little idea of the final direction that will suit them best.

International Business Major at University Of Wisconsin La Crosse

Saturday, January 31st, 2009

(College of Business Administration)

- 48-56 credits - This program requires language proficiency, completion of the international business major requirements, a functional business major, an area studies requirement and study abroad.
Language Requirement

This major requires demonstrated proficiency in a second language. This can be accomplished either by completing prescribed courses or by demonstrating proficiency as determined by the department of modern languages. Language proficiency would generally be acquired through the study of a language up to and including the MLG 202 level with grades of “C” or better in each course. The language requirement must be satisfied prior to the study abroad experience. (Students whose native language is not English will meet this requirement through demonstrated proficiency via TOEFL or departmental exam.)

Majors must also complete one study abroad program prior to graduation. The program selected must be in a region where the dominant language is the student’s proficiency language. Approval of the program will be made by the International Business Advisory Committee. Every effort will be made to ensure applicability of credits earned in the study abroad program.
Required Courses
21 credits - ECO 340, FIN 440, MKT 341, MGT 360, 405 and two courses from elective choices: ACC 447, ECO 311, 375, 441; FIN 477, MKT 440, 445; MGT 430, 431, 484; up to 3 credits in international internship 450/452; up to 3 credits in independent study ACC/ECO/FIN/IS/ MKT/MGT 499. A maximum of 3 credits from the functional business major may be double counted toward the IB major. Cannot count ECO 375 both in electives and area studies.

Completion of one of the six business majors - 21-28 credits - (See departmental listings for required courses.): accountancy, economics, finance, finance with risk and insurance, information systems, marketing, management.

Area Studies The area studies component of the international business major should be consistent with the language and study abroad specialization. Two courses in one area:
Development. ECO 375 and ANT 300
Latin America: GEO 318 and POL 339
Europe: GEO 304 and POL 338
Asia: GEO 328 and POL 333

Minor in Interdisciplinary at Valparaiso University

Saturday, January 31st, 2009

Applied Statistics

This minor utilizes an interdisciplinary perspective to develop skills in statistical analysis and other fields. The program includes courses offered through the College of Business Administration and the College of Arts and Sciences.
Business Administration

The Business Administration minor is administered by the College of Business Administration and is designed for non-business students who plan to pursue an MBA (this minor provides more coursework in business than the liberal arts business minor that appears on the College of Arts & Science webpage). This 31-credit minor includes the entire freshman and sophomore core (except the Sophomore Assessment Center) plus such junior courses as:
Financial Management
Management and Organizational Behavior
Marketing Management

Core Courses International Trade Degree at Kun Shan University

Friday, January 30th, 2009

Core Courses

Core Courses are indispensable training for advanced studies and are necessary for higher-level courses, which are directly related to the major functions performed by managers. These courses are designed to expose the students to the fundamentals of management in international trade.
Marketing Management
This course will be taught from multi-dimensional perspectives of marketing science. Based on the updated business environment, we will discuss both of the theory of marketing strategy from planning to implementing and practical simulation from case study. The main purpose is to let the students understand both of the theories and the practices of marketing.
Financial Management
This course introduces two issues in fundamental financial management –investment theory and corporate finance.Through the discussion of different theories such as portfolio theory, theory of security valuation and capital structure theory, students can therefore have basic knowledge of financial management.
Accounting
This course aims to help students understand GAAP (Generally Accepted Accounting Principle), make financial statements and analyze the financial status of corporations.
International Finance & Exchange
Firms and individuals have expanded their business and investment activities internationally, making these events increasingly important to all of us. As a result, student interest in international economics has grown considerably. In particular, international financial and monetary economics is a topic of increasing interest because of its focus on how the world monetary and financial system works. This knowledge, in turn aids in understanding the significant global economic events of our age. This course will begin by considering why it is important to understand international money and finance markets.
Project Research
Discuss the relative regulation and law in the International Trade. The contents include (CISG1988、UCP500、Incoterms1990). To compare the regulation of law about domestic and foreign, and adapt the example to explain them. Hope students understand the basic knowledge of International Trade Law.
Listening Comprehension
In addition to the textbook, the materials in this course include Bilingual Student Post and English video tapes in hope to inspire students』 interests and talents in English. The students are required to make a 3-minute speech during the class; the purpose of which is to make students to express their opinions in English and provide them the opportunity to speak in public.
International Trade Practice
The purposes of this course are to improve the abilities of students in writing of business letter and preparing for shipping documents, on the other hand, to help students understand the changing environment by introduction of global business news as well as laws and regulations concerning the international affairs.
International Business Management
The purpose of the program was let students learned the knowledge and skill to evaluate the influence of environment change to global business.
International Marketing Management
The purpose of the program was let students learned the knowledge and skill of the international marketing. In the class, the students can discuss the cases to each other. The purpose of the discussion was let the students to understand the concept of international marketing operating.

Page 1 of 212»