Posts Tagged ‘marketing principles’

Associate International Business at Madison University California

Monday, February 2nd, 2009

Segment One - General Education Requirements
30 Credit Hours - Each course is 6 credit hours
The general education requirements provide a broad foundation in the basic academic disciplines and offer students the opportunity to
explore the breadth of the liberal arts and sciences. The following courses offered by Madison University meet the general education
requirements for undergraduate students:
Course Number Course Title
BIOL – EEC101 Biology
ENGL – EEC 101 English Composition I
HIS – EEC 101 Introduction to American History
MATH – EEC 101 Basic Principle of Mathematics
MATH – EEC 102 Introduction to Business Mathematics
Segment Two - Concentration Requirements
30 Credit Hours - Each course is 6 credit hours
BMGT 30101 Business Management
An introduction to basic concepts of management, analytical techniques and organization theory. A functional approach to management,
including cases and managerial excellence.
Textbook: Management Fundamentals: Concepts, Applications, Skill Development
ISBN#: 0-324-01337-X
BMKT 30101 Principles of Marketing
A broad perspective of marketing designed to offer the student a basic understanding of what marketing is and how it works, with an
approach to marketing management.
Textbook: Marketing: Principles & Perspectives, 3rd edition
ISBN#: 0-072-46128-4
CSCI 30101 Computer Literacy
This course includes topics of discussion for word processing, spreadsheets, database management and computer architecture.
Textbook: Computers in Your Future, 5th edition
ISBN#: 0-13-035468-6
ACCT 30101 Principles of Accounting I
This course provides an introduction to the basic concepts and practical procedures of accounting. Also, the uses of accounting information
and financial data for managerial decision making.
Textbook: Accounting: The Basis for Business Decisions, 12th edition
ISBN#: 0-07-239688-1
ECON 30101 Principles of Economics
An introductory course that serves to acquaint the student with micro and macro economics, concepts and their applications, supply and
demand functions of price, unemployment, inflation, and fiscal policy.
Textbook: Economics, 15th edition
ISBN#: 0-07-234036-3

Courses of MSc in International Business at Helsinki School of Economics

Sunday, February 1st, 2009

Common Core Studies 12 ECTS

20D00220 Social Psychology of Leadership 3 ECTS
51D00220 Argumentation in Research 3 ECTS
37D65020 Introduction to Project Management 3 ECTS
XX Advanced International Communication 3 ECTS

Advanced Studies 84 ECTS

Common Advanced Studies 18 ECTS
Compulsory:
26E00400 Internationalization of the Firm 6 ECTS
80E80100 Business Research Methodology 6 ECTS
And one of the following:
26E00300 International Marketing 6 ECTS
21E90000 Managing Change 6 ECTS
23E21000 Marketing Principles: Markets, Relationships and Networks 6 ECTS

Advanced Specialization Studies 66 ECTS
Compulsory:
26E00700 International Human Resource Management 6 ECTS
26E00800 Global Marketing Management 6 ECTS
26E00500 Multinational Management 6 ECTS
26E99901 Master’s Thesis 30 ECTS
26E99902 Master’s Thesis Seminar(s) 0 ECTS
26E99903 Proficiency in Mother Tongue 0 ECTS

And either:
26E00600 Capstone (company project) 6 ECTS

Or:
26E01200 Special Topics in International Business 6 ECTS

And 12 ECTS of electives

Minor Studies 24 ECTS

International Business Master’s Program students can take any minor offered at HSE. The following are in English:
Area Studies
International Design Business Management (IDBM). Note: there is a separate application procedure into this program.
International Business Communication
Marketing
Management
Business Technology
Finance

It is also possible to apply for a minor subject at another Finnish university through JOO-studies. Contact the study office for this possibility. Also, it is possible to complete a minor subject entity during an exchange semester/year abroad. However, you must get the minor approved before hand. Contact one of the IB assistants.

major in International Business Courses Required at Mount Union College

Wednesday, January 28th, 2009

Any student choosing to obtain a major in International Business and Economics will not be permitted to dual major or minor in either Business Administration or Economics.

Required Economics Courses:

*EC 160 Quantitative Business and Economic Tools I
*EC 161 Quantitative Business and Economic Tools II
EC 200 Introduction to Microeconomics
EC 201 Introduction to Macroeconomics
EC 327 International Trade or EC 328 International Monetary Economics
EC 380 Comparative Economic Systems or EC 390 Economies of the Asian Pacific Rim

Required Business Courses:

BA 200 Management Principles
BA 220 Marketing Principles
BA 320 Corporate Finance I
**BA 452 Seminar in International Business

***Required Language Courses (can count as minor):

FR,GN, or SN 101 and 102 Elementary I and II
FR,GN, or SN 201 and 202 Intermediate I and II
FR,GN, or SN 375 Commercial and Technical

or

JA 101 and 102 Elementary Japanese I and II
JA 201 and 202 Intermediate Japanese I and II
JA 375 Japanese for Practical Business Use

Required Study Abroad Program:

Students must earn six semester hours of credit while participating in a study abroad program at an accredited university.

Required Support Courses:

CS 100 Introduction to Microcomputer Applications
PS 120 Introduction to International Politics
AC 205 Elementary Accounting I
AC 206 Elementary Accounting II

And two of the following:

EC 375 Development Economics or PS 230 Developing Nations
PS 225 Introduction to World Politics
PS 226 International Institutions
PS 250 Comparative Politics (European)
PS 251 Comparative Politics (Asia-Africa)

*Note: Students must take a math course (MA) of at least 3 semester hours excluding MA 101 as the prerequisite for EC 160. Students can substitute MA 141, MA 142, MA 123, and EC 435 for EC 160 and EC 161. All four of these courses must be taken to replace EC 160 and EC 161.

**Note: A senior culminating experience is required of all students. Students who graduate with a major in International Business and Economics must complete BA 452 Seminar in International Business as their Senior Culminating Experience.

***Note: A student will take 15 hours in a foreign language (other than English or his/her own native language).

International Business Undergraduate Course Content at University Of Chester

Wednesday, January 28th, 2009

In the first year, the single honours degree introduces students to the functional disciplines of business: finance, marketing and human resources management set within the context of international business developments.

The second year progresses students’ knowledge, understanding and skills in these areas and explores major developments in the globalisation of international business and in International business operations. There are also opportunities to study abroad in the second year; for example with our partner universities in the USA.

This prepares students for in-depth, specialised study in international business and management in the final year.
At Level 1, modules include:
International Business Environment
Managing People and Organisations
Marketing Principles
Finance for Managers
Managing Customer Service
Information and Communication in the Workplace
At Level 2, core subjects include
International Business Operations
Globalisation and International Business
Marketing Planning in Action
Options available include:
Management Decision Making
Human Resource Management
Operational Management Accounting
Work Based Learning
At Level 3, core modules include
International Strategic Management
International Marketing
International Trade and Markets
Either a double module research project or a single module independent study in a selected area of international business and management
Optional Modules may include:
Marketing Communications
Corporate Financial Management
Management Information Systems
Employee Relations Strategy
Law for Managers
Human Performance Management
Leadership and Change Management
Retail Management
Teaching and Assessment

The degree offers a balance of traditional forms of study, such as lectures, seminars and tutorials.

Assessment is through a combination of assignments, group projects, seminar contributions and short examinations. Individual projects form a major part of the final year assessment.
Facilities

The faculty is located in the Rigg Building, dedicated premises just outside the Chester campus. Teaching sessions take place in lecture theatres and seminar rooms with a range of audio and video presentation equipment, and there is a PC laboratory on site dedicated for student use. The Rigg Building also has its own large, modern catering outlet.
Career Opportunities

Many areas of commerce, industry, business and the public services depend on people with good understanding of business and management. As organisations increasingly expand internationally, analytical knowledge and understanding of international business dynamics is becoming more important. Managers who can contribute effectively to the achievement of company aims are much sought after in this era of market competitiveness. International business knowledge and critical thinking skills open the doors to any number exciting career opportunities. Some graduates also go on to teach, to fill vacancies in research and development, or to pursue masters or doctoral programmes.
International Business Combined Honours

International Business can be studied with a number of complementary subjects, such as a language. These subjects are Management, Marketing, Tourism Management, Geography, French, German and Spanish. At the University of Chester, two subjects can be studied equally or in a major/minor combination.
Course Content

Our combined honours degree in International Business is designed to provide students with critical knowledge and understanding of the key dynamics of international business. A core objective is to provide a set of advanced management skills, which complemented by those in the second chosen subject, provide an attractive profile for employment in internationally-oriented organisations.
At Level 1, modules include:
International Business Environment
2 options from:
Managing People and Organisations
Marketing Principles
Finance for Managers
At Level 2, core subjects include
International Business Operations
Globalisation and International Business
Options include:
Management Decision Making
Human Resource Management
Operational Management Accounting
Marketing Research
Marketing Planning in Action
Work Based Learning
At Level 3, Core modules are:
International Strategic Management
International Trade and Markets
Options include:
Marketing Communications
Corporate Financial Management
Management Information Systems
Employee Relations Strategy
Law for Managers
Human Performance Management
Leadership and Change Management
Retail Management
International Marketing
International Business Research project or independent study
How will I be assessed?

The International Business Degree offers a balance of traditional forms of study, such as lectures, seminars and tutorials.

Assessment is through a combination of assignments, group projects, seminar contributions and short examinations. Individual projects form a major part of the final year assessment.
Where will I be taught?

Lectures, seminars and tutorials take place in the main campus or at the Rigg Building nearby.
Career Opportunities

Career opportunities are as broad as the choice of subjects with which you may combine International Business. For instance, many areas of commerce, industry, business and the public services depend on people with good understanding and ability in International Business, and those graduates who are also fluent in a second language have an additional advantage. . In fact, the range of employment possibilities is extensive for those holding an International Business degree. Other graduates go on to teach, to fill vacancies in research and development, or to pursue masters or doctoral programmes.