International Business Degrees Online

International Marketing Degree - Undergraduate Programmes (BA Hons)

The International Marketing degree combines the structure and framework of a British degree with the attention to issues such as the development of leadership and entrepreneurial traits, the promotion of values and standards.
The international Marketing course at ESE is not meant solely to form specialist knowledge in the area of Marketing but to give students a broad international perspective which is acquired through the study of languages, the period spent abroad during third year, the commercial experience gained from internships on the domestic as well as international markets.

This is a specialist degree for those who know their career path and have the ambition to be the best in their field. The specific study is carried out within an International framework so that the programme in its specialised area is consistent with the general aim of the ESE education: to prepare the leaders and the entrepreneurs of tomorrow.

It is generally accepted that specialised knowledge becomes obsolete at a very fast pace. To keep it supported and updated we need to rely on the individual’s personal qualities, flexibility, internationality, which will never become obsolete if the individual is trained to improve himself/herself, be ready to change and develop, be open to challenge and rapid evolution.

The degree in International Marketing will produce exceptional graduates for international marketing careers, who can move with confidence and competence in the international marketplace thanks to the knowledge they have acquired.
It also wants to help students become complete individuals, gifted with intellectual knowledge, practical skills and moral qualities that will sustain their development as marketing management professionals.

The International Marketing degree combines the structure and framework of a British degree with the attention to issues such as the development of leadership and entrepreneurial traits, the promotion of values and standards.
The international Marketing course at ESE is not meant solely to form specialist knowledge in the area of Marketing but to give students a broad international perspective which is acquired through the study of languages, the period spent abroad during third year, the commercial experience gained from internships on the domestic as well as international markets.

This is a specialist degree for those who know their career path and have the ambition to be the best in their field. The specific study is carried out within an International framework so that the programme in its specialised area is consistent with the general aim of the ESE education: to prepare the leaders and the entrepreneurs of tomorrow.

It is generally accepted that specialised knowledge becomes obsolete at a very fast pace. To keep it supported and updated we need to rely on the individual’s personal qualities, flexibility, internationality, which will never become obsolete if the individual is trained to improve himself/herself, be ready to change and develop, be open to challenge and rapid evolution.

The degree in International Marketing will produce exceptional graduates for international marketing careers, who can move with confidence and competence in the international marketplace thanks to the knowledge they have acquired.
It also wants to help students become complete individuals, gifted with intellectual knowledge, practical skills and moral qualities that will sustain their development as marketing management professionals.

Key Facts

Faculty Faculty of Business and Economics (FB I)
Degree B. A. (Bachelor of Arts)
Structure Full-time
Start Every winter and summer semester
Programme Intake 35 students per semester
Duration 8 semesters
Accreditation In the accreditation process at present.

Career prospects

A successful International Business Management degree provides an excellent springboard for a career in companies and organisations active in an international environment. Graduates can expect to be applying for position in Marketing or Finance and Accounting.

Programme Details

The International Business Management programme combines classic business administration skills with international and intercultural content. This international focus is similarly evident in the language of instruction, with all lectures and seminars held in English throughout the entire programme. In addition, students have a second language elective running parallel to the economics and business modules. The language elective (French, Spanish, Russian or Chinese) comprises 24 teaching hours per semester (SWS) and aims to help students reach the level of independent users by the end of the programme.

Part One lasts three semesters. Students are taught in internationally-mixed groups at the Berlin School of Economics (FHW Berlin) where they not only learn the fundamentals of business administration but also the principles underlying other disciplines such as macro-economics, law and the social sciences. In Part Two, the focus on business strategy and the specialised area offers a solid preparation for working in an international company or organisation. During this phase, students also select either the Marketing or Finance and Accounting streams.

The elective language skills continue to be further honed and expanded. During the 5th and 6th semesters, students attend one of the Berlin School of Economics (FHW Berlin) partner universities, a choice of over 60 partners worldwide. Afterwards, they have a supervised work practice semester in an internationally-oriented company based either in Germany or abroad. The eighth and final semester is for preparing the dissertation at the Berlin School of Economics (FHW Berlin).
Language of Instruction English
Location Berlin
Study Abroad 5th and 6th semesters at a Berlin School of Economics (FHW) partner university
Supervised Work Experience 7th semester, either in Germany or abroad
Cooperations Partner Universities
Research projects
Contacts to industry (series of events, work experience)

Admission Requirements and Selection Procedure
Admission Requirements
Academic qualifications meeting the general requirements for admission to a University or University of Applied Sciences, or professional qualifications allowing University admission as specified in §11 of the Law on Institutions of Higher Education in the State of Berlin (Berliner Hochschulgesetz ‑ BerlHG)
Excellent English skills
Basic skills in a second language (French, Spanish, Russian or Chinese); foreign applicants need to provide evidence of good German language skills
Application Period
Winter Semester Summer Semester
1 June – 15 July 1 Dec- 15 Jan
EU Applicants
(except Germany) Until 15 June Until 15 December
Non-EU Applicants Until 30 May Until 15 November

Fees and Bursaries

Semester fee (at present) € 241.68 per semester (incl. local transport semester ticket)
Tuition fees None
Bursaries It may be possible to apply for a BaföG grant.